What are cookies?

Cookies are text files containing small amounts of information, often including a unique identifier, which are downloaded to your device when you visit a website – if your browser preferences allow it. Cookies are then accessed by the originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device.

How are cookies used on the Birmingham Day Nurseries website?

The cookies we use on the Birmingham Day Nurseries website are there to allow you to perform the services you require and to assist us in providing a better website for our users. We do not use cookies to store information that identifies you as an individual. Details on cookies used are provided below. We encourage you to accept the cookies we serve. However, if you wish to restrict or block the cookies which are set by our or any other website, you can do this through your browser settings. Please see ‘How to control and delete cookies’ for more information.

Google Analytics

We use Google Analytics cookies to hold information about your visit to our site. This helps us better identify the use and popularity of our services and how successfully the website is functioning. If you do not wish us to do this, you can opt out of the Analytics service by installing an add-on for your browser. This can be found at http://tools.google.com/dlpage/gaoptout. Alternatively you can delete/restrict the cookies as for any other cookie – see ‘How to control and delete cookies’ for more information.

Types of Cookies

Session Cookies

Session cookies are created temporarily when a user visits a website. Once the user leaves the site/closes the browser, the session cookie is deleted.

Persistent Cookies

A persistent cookie file remains on the user’s device and is re-activated when the user visits the website that created that particular cookie. These cookies expire after a certain period (set in the file), or can be removed manually.

Classification of Cookies

The cookies on this website have additionally been categorised based on the categories found in the International Chamber of Commerce (ICC) UK Cookie Guide.

Category Description
Strictly necessary cookies These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.
Performance cookies These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identify a visitor. All information these cookies collect is aggregated and therefore anonymous.
Functionality cookies These cookies allow the website to remember choices you make [such as your username, language or the region you are in] and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages you can customise. They may also be used to provide services you have asked for such as watching videos or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Targeting/advertising cookies These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

Cookies used on the Birmingham Day Nurseries website

Google analytics

We use Google Analytics to understand how visitors interact with our website, such as how they found us, how long is spent viewing pages, and what time of day they visited us on. This allows us to improve the visitors’ experience on our websites and to track our marketing efforts. The purpose of each cookie is explained below:

Name Description Expiration
__utma This cookie is used to determine you as a unique visitor to our website and it is updated with each page view. It contains a unique ID that Google Analytics uses to help data validity. 2 years
__utmb This cookie is used to establish and continue a session on our website. Each time a new page is visited, it is updated to expire in 30 minutes (thus continuing your session). 30 minutes
__utmc This cookie is used in conjunction with __utmb to establish and continue a session. Should you choose to close your web browser, this cookie expires – ending your session on our website. End of user session
__utmv Should we choose to group distinct sets of people, we use this cookie to label visitors that allows us to examine the behaviour of each group in isolation. No personally identifiable information is stored. 2 years
__utmz This cookie allows us to track the type of referral that you used to reach our website and the performance it brings to our website. This includes search keyword, a specific marketing campaign and direct traffic. 6 months

All these are Category 2 cookies.

Note: The expiration length of each cookie is from the time it was last updated on.

For more information on the use of Google cookies visit www.google.com/policies/.

Facebook We allow visitors to our website to share content such as news articles via their Facebook account. When this is used Facebook assigns a cookie to the visitors’ web browser.
Note: The expiration length of each cookie is from the time it was last updated.
Pinterest We allow visitors to our website to share content such as news articles via their Pinterest account. When this is used Pinterest assigns a cookie to the visitors’ web browser.
Note: The expiration length of each cookie is from the time it was last updated.
cookieconsent_dismissed The cookieconsent_dismissed cookie is used to check if a visitor to our website has been shown the EU Cookie Popup. The cookieconsent_dismissed cookie is set to “yes” when the Cookie law info bar has been viewed and accepted.
These are Category 1 cookies.
Duration: 1 year
Hotjar To provide you with a better experience on our website we use a tool called Hotjar which tracks a users mouse movements and interactions across the site. To function properly, like most tracking tools, Hotjar stores first party cookies on your browser. This is needed to display the correct content to you and us.

For more information visit https://docs.hotjar.com/docs/hotjar-cookies

How to control and delete cookies

You can manage cookie usage through your browser settings. The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:

Alternatively, http://www.allaboutcookies.org provides advice on how to do this, and further information on cookies and how to manage them.

In addition Google Analytics and AppNexus Platform provide their own opt-out options:

N.B. In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.

More information

Contact us

If you have any questions or comments about Birmingham Day Nurseries’ cookie policy, please contact us by emailing webservices@lists.bham.ac.uk or by post at the address below:

Cookie Policy
University Web Services Team
IT Services
Elms Road
University of Birmingham
B15 2TT